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Media and Communication Research Methods : An Introduction (Hardcover)

Author: Hansen, Anders

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Product Overview

Building directly on the success of its predecessor, "Mass Communication Research Methods," this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230000063
SKU 206554103
Format Hardcover
ISBN10 0230000061
Release Date 6/17/2013
Product Attributes
Book Format Hardcover
Number of Pages 0328
Publisher Palgrave MacMillan
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