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Multimodal Metaphor (Hardcover)

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Product Overview

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

Specifications

Publisher Mouton De Gruyter
Mfg Part# 9783110205152
SKU 209392088
Format Hardcover
ISBN10 3110205157
Release Date 8/5/2009
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