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National Cultures of the World: A Statistical Reference (Hardcover)

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This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included. *Author: Parker, Philip M. *Series Title: Cross-Cultural Statistical Encyclopedia of the World *Series Number: 4 *Binding Type: Hardcover *Number of Pages: 264 *Publication Date: 1997/02/28 *Language: English *Dimensions: 9.50 x 6.36 x 1.00 inches


Publisher Greenwood Press
Mfg Part# 9780313297700
SKU 202712939
Format Hardcover
ISBN10 0313297703
Release Date 11/10/2009
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