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New Media for a New China (Hardcover)

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Product Overview

"New Media for a New China" is a timely introduction to the current state of the mass media in China and it''s growing role in the 21st Century global communication system

Brings together an international cast of scholars to analyse the diverse roles of China''s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

Considers the position of China''s media in the middle of the country''s tremendous social, economic and political changes

Explores the concept of the 21st century as "China''s Century" because of the nation''s unprecedented growth

Specifications

Publisher Blackwell Pub
Mfg Part# 9781405187978
SKU 211987012
Format Hardcover
ISBN10 1405187972
Release Date 8/13/2012
Product Attributes
Book Format Hardcover
Number of Pages 0244
Publisher Wiley-Blackwell
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