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None of Us Is As Good As All of Us : How McDonald's Prospers by Embracing Inclusion and Diversity (Hardcover)

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HOW MCDONALD'S TURNS DIVERSITY INTO SUCCESS

McDonald's—with its iconic Golden Arches, unforgettable jingles, and famous french fries—is one of the globe's most recognized brand names. One of the biggest employers in the world, McDonald's staff is among the most racially, culturally, and religiously diverse anywhere. But few people know the extent to which McDonald's continuing growth and success is due to the company's internal philosophy of inclusion and diversity.

In None of Us Is as Good as All of Us, McDonald's Global Chief Diversity Officer, Patricia Sowell Harris, offers the first inside look at the company's philosophy of inclusion and diversity through interviews with more than 60 key employees and leaders. These accounts—of franchisees, suppliers, and employees—reveal how McDonald's embraces all races, creeds, and cultures to create unity and business achievement.

This is the first inside look at how a major corporation manages to translate its commitment to diversity into long-term business success. With a Foreword by Jim Skinner, McDonald's CEO, you'll see the inner workings of one of the world's largest and most diverse workforces.

For business owners, it's a perfect template for encouraging diversity in an organization and turning that diversity into a long-term competitive advantage.

But McDonald's isn't just about diversity for the sake of diversity; it's also about team unity and family. If you want to build an organization and a business culture that unites individuals in a quest for excellent service and long-term success, None of Us Is as Good as All of Us offers all the inspiration and guidance you need.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470499320
SKU 210724670
Format Hardcover
ISBN10 047049932X
Release Date 9/28/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0173
Publisher John Wiley & Sons
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