shop by

Online Marketing (Paperback)

Author: Sheehan, Brian

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

"Basics Marketing: Online Marketing "offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout this book, Brian Sheehan will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.Other AVA titles of interest include "Basics Marketing: Consumer Behaviour," "The Fundamentals of Marketing," "The Fundamentals of Creative Advertising "and "The Fundamentals of Branding."


Publisher Ava Pub Sa
Mfg Part# 9782940411337
SKU 214688552
Format Paperback
ISBN10 2940411336
Release Date 8/13/2012
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details