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Online Research Essentials : Designing and Implementing Research Studies (Paperback)

Author: Russell, Brenda

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Product Overview

"Online Research Essentials" offers a step-by-step introduction and guide for planning and developing a survey, putting it online, and getting the data into a format to be analyzed. The book includes instructions for learning web development skills and contains leading web page authoring tools and the most common database software for collecting and storing survey results. In addition, the text covers practical aspects of survey development and applied research, including ethical aspects of online surveys, survey construction and scientific experiment design. Also included are key fundamentals of survey research, such as sampling procedures.


Publisher John Wiley & Sons Inc
Mfg Part# 9780470185681
SKU 210597493
Format Paperback
ISBN10 0470185686
Release Date 4/1/2009
Product Attributes
Book Format Paperback
Number of Pages 0344
Publisher Jossey-Bass
Series Part 19
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