The new 7310 showcases the core technology from Philips Norelco. Cleaning is simple with the 7310 as it is completely washable. The Patented Reflex Action System automatically adjusts to every curve on your face for flexible, smoother shaving. Comfort shaving heads provide smooth skin contact for a comfortable shave. Super Lift and Cut technology features a dual blade system that lifts hairs to cut comfortably below skin level.