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Pricing Perspectives : Marketing and Management Implications of New Theories and Applications (Hardcover)

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Product Overview

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230207226
SKU 208000387
Format Hardcover
ISBN10 0230207227
Release Date 8/13/2012
Product Attributes
Book Format Hardcover
Number of Pages 0230
Publisher Palgrave MacMillan
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