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Primal Branding : Create Zealots for Your Brand, Your Company, And Your Future (Hardcover)

Author: Hanlon, Patrick

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Product Overview

The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Specifications

Publisher Simon & Schuster
Mfg Part# 9780743277976
SKU 202030566
Format Hardcover
ISBN10 074327797X
Release Date 1/24/2006
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