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Principles of Internet Marketing : New Tools and Methods for Web Developers (Paperback)

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Product Overview

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Specifications

Publisher Course Technology Ptr
Mfg Part# 9781423903192
SKU 209181353
Format Paperback
ISBN10 1423903196
Release Date 4/10/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0464
Publisher Course Technology
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