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Project X: Challengers: Cup Noodle (Paperback)

Author: Katoh, Tadashi

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Product Overview

In a time when the Japanese food industry was struggling economically, a man named Momofuku Andou sought to turn the tide. Seeking a new type of food for a new era, he ordered the development of a "cup noodle" - a revolutionary idea for a convenient instant noodle. Overcoming public skepticism as well as doubts even from those within their own company, Andou and his staff of young developers constantly challenged convention to create this new product. Behind the now familiar cup o' noodle, which has sold over 8.2 billion worldwide, there lies a dramatic story of the struggles of the men behind its success.

Specifications

Publisher Digital Manga Publishing
Mfg Part# 9781569709597
SKU 202607862
Format Paperback
ISBN10 1569709599
Release Date 7/12/2006
Product Attributes
Book Format Paperback
Number of Pages 0201
Publisher Digital Manga Publishing
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