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Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad (Hardcover)

Author: Martin, Dick

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Product Overview

Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces.

Specifications

Publisher AMACOM/American Management Association
Mfg Part# 9780814473337
SKU 202815313
Format Hardcover
ISBN10 0814473334
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Minimum Age 17
Number of Pages 0296
Publisher AMACOM/American Management Association
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