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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World (CompactDisc)

Author: Blackshaw, Pete

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Product Overview

New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.

Specifications

Publisher Tantor Media Inc
Mfg Part# 9781400107315
SKU 207547368
Format CD
ISBN10 1400107318
Release Date 7/1/2008
Product Attributes
Book Format Audio Cassette - Unabridged / Audio CD - Unabridged
Number of Pages 3
Publisher Tantor Media
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