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Sport Promotion And Sales Management (Hardcover)

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Product Overview

"Sport Promotion and Sales Management, Second Edition," features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.

Specifications

Publisher Human Kinetics
Mfg Part# 9780736064774
SKU 206791041
Format Hardcover
ISBN10 073606477X
Release Date 2/1/2008
Product Attributes
Book Format Hardcover
Edition 0002
Number of Pages 0339
Publisher Human Kinetics Publishers
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