shop by
Category
items
0 

Sticky Marketing : Why Everything in Marketing Has Changed and What to Do About It (Paperback)

Author: Leboff, Grant

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

"Sticky Marketing" provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming ''sticky'' or attractive. Grant Leboff argues that it is not ''return on investment'' that matters but ''return on engagement, '' not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today''s cluttered marketplace.
"Sticky Marketing" proves that marketing should be about value creation if businesses want to truly engage with their customers - to stop shouting and start a conversation. Only by providing value can businesses win the battle for customer attention.

Specifications

Publisher Kogan Page Ltd
Mfg Part# 9780749460501
SKU 213272836
Format Paperback
ISBN10 0749460504
Release Date 2/28/2011
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0217
Publisher Kogan Page
loading
Sold Out
Sorry, you missed the deal!
This product is currently not available.
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT