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Strategic New Product Development for the Global Economy (Hardcover)

Author: Kono, Toyohiro

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Product Overview

New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230001992
SKU 204105928
Format Hardcover
ISBN10 0230001998
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Number of Pages 0263
Publisher Palgrave MacMillan
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