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Successful Product Management : A Guide to Strategy, Planning and Development (Paperback)

Author: Morse, Stephen

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Product Overview

In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.

Specifications

Publisher Kogan Page Ltd
Mfg Part# 9780749427023
SKU 202835402
Format Paperback
ISBN10 0749427027
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Edition 0002
Number of Pages 0150
Publisher Kogan Page
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$46.46 + free shipping
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