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Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave (Paperback)

Author: Larson, Michael

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Product Overview

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

Specifications

Publisher iUniverse
Mfg Part# 9780595393244
SKU 202589578
Format Paperback
ISBN10 0595393241
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0120
Publisher iUniverse
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$14.42 + $2.75 shipping
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