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The Art of Digital Branding (Hardcover)

Author: Cocoran, Ian

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Product Overview

Here''s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from "The Art of Digital Branding. "

Specifications

Publisher Allworth Pr
Mfg Part# 9781581154887
SKU 204201762
Format Hardcover
ISBN10 1581154887
Release Date 8/21/2007
Product Attributes
Book Format Hardcover
Number of Pages 0255
Publisher Allworth Press
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