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The Brand Bubble : The Looming Crisis In Brand Value and How to Avoid It (Hardcover)

Author: Gerzema, John

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Product Overview

Using a five-stage model, The Brand Bubble reveals how todays successful brands--and tomorrows--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful energized differentiation. Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description *Author: Gerzema, John/ Lebar, Edward/ Stringham, Peter (FRW) *Subtitle: The Looming Crisis In Brand Value and How to Avoid It *Publication Date: 2008/10/13 *Number of Pages: 252 *Binding Type: Hardcover *Language: English *Depth: 1.00 *Width: 6.50 *Height: 9.25

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470183878
SKU 208001458
Format Hardcover
ISBN10 047018387X
Release Date 10/13/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0252
Publisher Jossey-Bass
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