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The Circuit of Mass Communication : Media Strategies, Representation And Audience Reception in the AIDS Crisis (Paperback)

Author: Miller, David

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Product Overview

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure,The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response

Specifications

Publisher Sage Pubns Ltd
Mfg Part# 9780803977037
SKU 204587358
Format Paperback
ISBN10 0803977034
Release Date 7/21/2008
Product Attributes
Book Format Paperback
Number of Pages 0256
Publisher Sage Publications (CA)

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