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The Internet Challenge to Television (Paperback)

Author: Owen, Bruce M.

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Product Overview

The digital world that Bruce Owen shows us in The Internet Challenge to Television is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction". While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. Owen's book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

Specifications

Publisher Harvard Univ Pr
Mfg Part# 9780674003897
SKU 202697858
Format Paperback
ISBN10 0674003896
Release Date 7/7/2009
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$27.81 + free shipping
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