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The Marketing Code (Paperback)

Author: Brown, Stephen

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Product Overview

Akin to "The DaVinci Code, " this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.

Specifications

Publisher Cyan Communications
Mfg Part# 9781904879886
SKU 202722193
Format Paperback
ISBN10 1904879888
Release Date 12/30/2006
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