shop by

The Mind of the Buyer: A Psychology of Selling (Hardcover)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

One Of The First Attempts To Apply The Insights Of Scientific Psychology To The Arts Of Salesmanship; Including Also An Important Early Study Of Readability As Applied To Marketing And Advertising. The Author Was Professor Of Psychology In Indiana University. Contents: The Stream Of Thought In The Sale. Important Factors In Attracting Attention. The Influence Of Repetition. Selling To The Collective Buyer. How To Arouse Interest In A Commodity. Good Feeling A Requisite. The Imagination Of The Buyer. Desire. Confidence And Good Will. The Power Of Reason. Instinctive Factors. Suggestion In The Sale. The Psychological Moment. Satisfaction The Goal.


Publisher Kessinger Publishing
Mfg Part# 9780548127766
SKU 205684906
Format Hardcover
ISBN10 054812776X
Release Date 9/10/2007
Product Attributes
Number of Pages 0224
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details