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The New Handshake : Sales Meets Social Media (Hardcover)

Author: Curtis, Joan

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Product Overview

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.


? Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

? Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

? Includes ten ways to boost ROI using the "New Handshake" methods

? Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

? A complete bibliography serves as a handy resource guide

Specifications

Publisher Praeger Pub Text
Mfg Part# 9780313382710
SKU 214670057
Format Hardcover
ISBN10 0313382719
Release Date 8/1/2010
Product Attributes
Book Format Hardcover
Number of Pages 0204
Publisher Praeger Publishers
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$51.67 + free shipping
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