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The Nonprofit Marketing Guide : High-impact, Low-cost Ways to Build Support for Your Good Cause (Paperback)

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Product Overview

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

  • Includes cost-effective strategies and proven tactics for nonprofits
  • An ideal resource for thriving during challenging times
  • Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Specifications

Publisher Jossey-Bass Inc Pub
Mfg Part# 9780470539651
SKU 213443754
Format Paperback
ISBN10 0470539658
Release Date 6/8/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0228
Publisher Jossey-Bass
Series Part 10
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$31.05 + free shipping
$39.95 You save $8.90 (22%)
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