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The Public Relations Writer's Handbook : The Digital Age (Hardcover)

Author: Aronson, Merry

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Product Overview

The second edition of the "Public Relations Writer''s Handbook" offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780787986315
SKU 203299940
Format Hardcover
ISBN10 0787986313
Release Date 6/18/2007
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0002
Number of Pages 0349
Publisher Jossey-Bass
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