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The Race to 270 : The Electoral College And the Campaign Strategies of 2000 And 2004 (Hardcover)

Author: Shaw, Daron R.

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Product Overview

The Electoral College has played an important role in presidential politics since our nation’ s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won— and lost. 
Shaw’ s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win  decisive electoral votes  by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases— plus key contacts in the Gore and Kerry camps— Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters’ preferences and opinions— not in huge numbers, but enough to shift critical votes in key battlegrounds. 
Bridging the gap between those who study campaigns and those who conduct them, "The Race to 270" will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.

Specifications

Publisher Univ of Chicago Pr
Mfg Part# 9780226751337
SKU 202747800
Format Hardcover
ISBN10 0226751333
Release Date 6/11/2013
Product Attributes
Book Format Hardcover
Number of Pages 0232
Publisher University of Chicago Press
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