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The Real Pepsi Challenge : How One Pioneering Company Broke Color Barriers in 1940s American Business (Paperback)

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Product Overview

This inspirational work follows the pioneering successes of a group of 12 African-American marketing executives at Pepsi Cola in the 1940s and 1950s, who paved the way for a more inclusionary marketing plan that helped transform U.S. business and society.

Specifications

Publisher Free Pr
Mfg Part# 9780743265720
SKU 205102017
Format Paperback
ISBN10 0743265726
Release Date 2/1/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0349
Publisher Wall Street Journal Books

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