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The Sage Handbook of Advertising (Hardcover)

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Product Overview

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation.

Specifications

Publisher Sage Pubns
Mfg Part# 9781412918862
SKU 204674801
Format Hardcover
ISBN10 1412918863
Release Date 1/15/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0491
Publisher Sage Publications (CA)
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