shop by
Category
items
0 

The Shift : The Transformation of Today's Marketers into Tomorrow's Growth Drivers (Hardcover)

Author: Davis, Scott M.

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

How CMOs can use their knowledge of the market to create and drive organizational growth

Illustrated with case studies from Wal-Mart to GE, this book argues that the role of chief marketer needs to be redefined and outlines five shifts marketers can make to break out of their marginalized role and use their insights and knowledge to drive the growth agenda of their organization. Marketers need to learn how to: balance short-term pressures to show results; drive innovation; navigate media choices to reach customers in ways that are meaningful; and operate and win in a complex global environment and an even more complex organizational environment.

Scott M. Davis (Chicago, IL) is Senior Partner at Prophet. He is frequently cited in the Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Inc. magazine, and Crain''s New York Business. Prophet is a global consultancy specializing in branding, marketing, and innovation.

Specifications

Publisher Jossey-Bass
Mfg Part# 9780470388389
SKU 210614690
Format Hardcover
ISBN10 0470388382
Release Date 5/1/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0236
Publisher Jossey-Bass
loading
Sold Out
Sorry, you missed the deal!
This product is currently not available.
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT