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Tourism Management : Analysis, Behaviour and Strategy (Hardcover)

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Product Overview

Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. "Tourism Management" provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools and examples of tourism management decision-making.


Publisher Cab Intl
Mfg Part# 9781845933234
SKU 206774222
Format Hardcover
ISBN10 1845933230
Release Date 5/13/2013
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