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Tuned In : Uncover Extraordinary Opportunities That Lead to Business Breakthroughs (Hardcover)

Author: Stull, Craig

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Product Overview

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470260364
SKU 206836408
Format Hardcover
ISBN10 047026036X
Release Date 6/1/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0203
Publisher John Wiley & Sons
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