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Wine Wars : The Mondavi Affair, Globalization And Terror (Hardcover)

Author: Torres, Olivier

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Product Overview

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230002104
SKU 202775832
Format Hardcover
ISBN10 0230002102
Release Date 5/21/2012
Product Attributes
Book Format Hardcover
Number of Pages 0170
Publisher Palgrave MacMillan
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