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Winning Results With Google AdWords (Paperback)

Author: Goodman, Andrew

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Product Overview

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they''re looking for the products and services you''re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You''ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Google''s Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates


Publisher McGraw-Hill/Osborne Media
Mfg Part# 9780071496568
SKU 204468541
Format Paperback
ISBN10 0071496564
Release Date 12/1/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0002
Number of Pages 0400
Publisher McGraw-Hill/Osborne Media
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