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Winning Sales Letters from Prospect to Close (Paperback)

Author: Allora, Ralph

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Product Overview

A quick-hit sales guide for harnessing thepower of the written word

The salespersons best tool for establishing credibilityat the initial point of contact is the sales letter. Mosthigh-energy salespeople and entrepreneurs, though, are more comfortable on the phone than behind thekeyboard. Help has arrived with "Winning Sales LettersFrom Prospect to Close,"

Designed to provide maximuminformation in minimum space, this collection of tipsand techniques aids readers in crafting letters, emails, and text messages sure to give them an advantage overthe competition. Readers will learn how to use persuasivelanguage, bring a message to life, and keep theirwriting smart, professional, and engaging.


Publisher McGraw-Hill
Mfg Part# 9780071628112
SKU 210613372
Format Paperback
ISBN10 0071628118
Release Date 8/1/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0223
Publisher McGraw-Hill
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