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Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits (Hardcover)

Author: Clancy, Kevin

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Product Overview

Kevin Clancy (Boston, MA) is Chairman and CEO of Copernicus Marketing Consulting, a leading research and consulting organization with an international clientele. He is currently Adjunct Professor of Marketing at Boston University. Peter Kreig (Boston, MA) is Executive Vice President of Copernicus.

Specifications

Publisher John Wiley & Sons
Mfg Part# 9780471979937
SKU 203355035
Format Hardcover
ISBN10 0471979937
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Number of Pages 0296
Publisher John Wiley & Sons
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