Scheels wants to make sure you have reliable, effective gear and apparel for all your sporting adventures. The company’s story stretches back to 1902, when German immigrant Friedrich A. Scheele opened a hardware and general merchandise store with only $300 as a down payment. Since then, Scheels has grown into one of the largest 100% employee-owned companies in the United States.  Scheels outlets are destinations as much as they’re sports and outdoors stores. Many of its locations feature attractions, such as a massive Sequoia tree in the Iowa City store and the signature Scheels Ferris wheel in Omaha. Whether you’re shopping for high-quality outdoors gear or you just want to check out one of its iconic stores, Scheels has what you’re looking for. Browse the company’s website or find a store in your local area to learn why so many people make Scheels their go-to store for sports and outdoors gear.   Holiday Deals SCHEELS Black Friday SCHEELS Cyber Monday SCHEELS Holiday Gifts SCHEELS Presidents' Day SCHEELS Memorial Day SCHEELS 4th of July SCHEELS Labor Day