What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect. Why you'll love it: Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to separate, lift, and curl each lashSmudge- and flake-resistant formulaVegan and cruelty-freeGet maximum curl and unbeatable lift-no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to separate, lift, and curl each lashSmudge- and flake-resistant formulaVegan and cruelty-freeGet maximum curl and unbeatable lift-no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.All e.l.f. products are cruelty free and vegan.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. Cosmetics Lash 'N Roll Mascara In Black - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Lash 'N Roll Mascara In Black - Vegan and Cruelty-Free Makeup. All e.l.f. products are Vegan and Cruelty Free