Velvet was started in 1997 by co-founders and design partners Jenny Graham and Toni Spencer to embrace the luxurious but laid-back appeal of the highly coveted Los Angeles style. What began as a designer T-shirt company has quickly transformed into a premier clothing brand that’s internationally known for its dedication to comfort, quality and craftsmanship. Find classic tees, jackets and dresses for women. Get polos, hoodies and knits for men. Discover an on-trend denim collection and all the accessories you need to fully complete your LA look.  Find intimates, sunglasses and even nail polish to add to your collection. Top leather accessories, handbags and clutches of the season are always available. Check out the New Arrivals to see what’s new now and freshly available. Shop lookbooks to find current and upcoming seasonal collections. Find Velvet exclusives that you can’t find anywhere else. Stock up on basics like tees and tanks to always have something stylish but cozy to wear.  Get free shipping on orders over a specific amount every day. Participate in the refer-a-friend program and both you and your friend will get a serious discount. Watch for site wide sales when you can take a percentage off select items, categories and orders of more than one item. Visit the Velvet page at Rakuten to find a selection of coupons and promo codes you can use to add discounts and deals to your online shopping bag every time you shop. Buy through Rakuten to earn Cash Back towards your quarterly Big Fat Check while you add some luxe to your casual wardrobe. You don’t have to live on the California coast to rock the California look. Shop Velvet to add a dreamy LA vibe to your everyday apparel and accessories collection. Holiday Pages  Velvet Black Friday Velvet Cyber Monday Velvet Holiday Gifts Velvet Presidents' Day Velvet Memorial Day Velvet 4th of July Velvet Labor Day