For color-treated strands that want to preserve the potency of their signature hue. Protect your beloved color with salon-level shampoo formulated to help extend color vibrancy. Ideal for every hue: blonde, brunette, red, platinum, black—and beyond. Sulfate-free Technician Color formulas generate less friction between strands, which helps reduce color fading. Our signature shampoo for color-treated hair is proven to be most gentle when used with Technician Color Conditioner Extended Color Vibrancy. Powered by Mirabelle Plum Seed Oil for lasting color and enhanced vibrancy. Plant-derived extracts and solar protection polymers protect strands from color fade, brassiness, and the sun’s rays. Our proprietary Environmental Protection Complex features Pro-Vitamin B5 for heat protection, Specialty Rice Protein for solar protection, and Edelweiss Flower Extract for anti-pollution, environmental protection. Scent is a peach and red fruit blend, spiked with tropical notes. Vegan and cruelty-free. Free from sulfates, silicones, parabens, phthalates, and gluten. 100% recyclable packaging. Wet hair with warm water. Simultaneously activate shampoo in your hands with water and massage the shampoo directly into the scalp. Let the lather slide down your hair, then rinse your hair throughly and follow up with our Technician Color Condition