Dogs know pants are overrated, and that's why they love our Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo.Why We Love ItALWAYS GRAIN FREE: No, no, no grains, youre not invited to this dinner party. Were serving nutrient-rich lentils, chickpeas, and sweet potatoes instead.NO FILLERS, ALL LOVE: No by-product meals, wheat, corn, soy, rice, artificial preservatives, flavors, or colors. Nothing weird or scary.REAL MEAT IS THE FIRST INGREDIENT: This high protein dog food has 30% protein with the first 3 ingredients meat, fish, or poultry sourced; available in Chicken + Duck, Lamb + Bison and Salmon + TroutDIGESTIVE BENEFITS: We add prebiotics + probiotics to promote happy tummies and gastrointestinal healthOMEGAS 3 & 6: Flaxseeds & fish oils that encourage an oh-so-soft coat and healthy, radiant skin. Ready some studio lighting and oscillating fans, its time for your close-up Snuffles...About I and Love and YouThe best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. Its why were called I and love and you.We get it.We are pet parents toothe type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them.Becauselove.