"Want the naked truth? Naked = natural. Essentials = everything your cat needs, and nothin that they dont. In this bag of kibble, your pet gets only the good stuff (AKA the essentials) like lotsa delicious, USA farm-raised chicken and fiber-loaded pumpkin, with the added oomph of omegas and pre & probiotics! These healthy and tasty ingredients will support smooth digestion for your kitten, adult, or senior cat. #Finally This recipe is 100% free of grains and void of all fillers like rice, corn and white potatoes. Why? Cause your best friend deserves the very best, obviously. Naked Essentials kibble comes in all sortsa delicious flavors! Why We Love It Meat is #1 Ingredient - Since the dawn of time, cats have loved their proteinso thats why this dish is packed with delicious, crunchy bites of the good stuff: USA farm-raised chicken. Protein-Rich - Packed with 36% protein! Fun fact: this bag of kibble has 12% MORE protein to boost energy and help maintain lean muscle mass compared to BLUE Tastefuls. Loaded with Fiber - We intentionally added healthy, fibrous ingredients to keep your pets gut happy so that their digestion stays regular (a win for everyone, no?). Pre & Probiotics for Easy Digestion - Natures mighty little biotics work hard to ensure your pets gut is in tiptop shape. Non-GMO Protein & Produce - When it comes to your pets veggies and protein, GMOs arent invited to the party. #SorryNotSorry Grain-Free - Absolutely no corn, wheat, rice, soy, or oats in sight. We dont pack your pets food with grains just to help us save a buck or two. Filler-Free - Unlike other brands, we dont use ingredients like rice or corn to bulk out your pets food because we know theres little nutritional value and it can contribute to obesity and lethargy. Holistic Nutrition - Recipe recommended by our in-house holistic vet, Dr. Angie. These handpicked, balanced ingredients nourish your cat from head to paw.