Kylie Jenner originally embarked on her beauty business in 2015 with the launch of Kylie Lip Kits - a collection of three liquid lipsticks with corresponding lip liners in one ready-to-go kit. Since then, Kylie has expanded her beauty empire across multiple categories, launched her skincare line, Kylie Skin, as well as grown her cosmetics brand to become the most-followed beauty brand in the world, with her unique annual collections and frequent online sell outs. Kylie continued to expand her beauty empire with new and improved formulas that are clean and vegan, without compromising high performance, high pigment, and long-lasting color.