Skin-care company La Roche-Posay may have been created by French pharmacist Rene Levayer in 1975 and launched in the U.S. in 1999, but its roots go back to the 14th century. This is when Chevalier Bertrand du Guesclin stopped in the French town La Roche-Posay, where his horse cooled itself in the local waters and emerged seemingly cured of its skin condition. Since then, the name La Roche-Posay and the healing properties of its waters have been linked to curing French kings and Napoleon Bonaparte’s army, as well as the skin conditions of millions of sufferers. The company’s mission is simple: to develop dermatologist-backed skin-care and sunscreen for the best patient care. As part of its goal of fulfilling its values of safety, efficacy and simplicity, in 2010, it launched its skin-safety campaign, SOS (Save Our Skin), to inform the public about the importance of protecting skin from UV rays. In 2013, the company started Dermatologist from the Heart, a funding initiative enabling dermatologists to positively impact their communities by making skin-care more accessible. Give your skin the care it deserves while supporting a company that’s big on improving the health of local communities. Shop with Rakuten to earn Cash Back on all your La Roche-Posay purchases.