There's been a lot of buzz surrounding haircare label OUAI. Founder Jen Atkins was named as 'the most influential hair arbiter' by the New York Times and includes celebrity fans such as the Kardashian's. If you weren't already sold, the Thick Shampoo will soon change your mind. Formulated with keratin, smoothing marshmallow root, shea better and avocado oil, it effectively fights frizz while keeping locks both shiny and hydrated. Looks like you won’t be needing the blowout appointment after all.| OUAI Thick ShampooApplication: Apply a small amount to damp locks, lather and rinse. Follow with the Thick ConditionerCruelty-free946mlFor hygiene reasons, this product cannot be exchanged or refunded, unless faulty.