Product details
A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
Subscribed : Why the Subscription Model Will Be Your Company's Future - and What to Do about It by Gabe, Tzuo, Tien Weisert
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With more than 8 million new and used books in stock, Better World Books is using the power of business to change the world. By collecting and selling books online, the company is able to donate books and fund literacy initiatives worldwide, which creates social, economic and environmental value. You can be part of the mission of Better World Books by purchasing titles in virtually every category imaginable. Just be sure to go through Rakuten for coupon codes to get savings on all your purchases at Better World Books!
Founded in 2002 by three friends from the University of Notre Dame who started selling textbooks online to earn money, Better World Books evolved into a pioneering social enterprise with a mission to promote literacy. Breaking new ground in online bookselling by believing that education and access to books are basic human rights, the trio of founders were determined that books sold on BetterWorldBooks.com would help fund high-impact literacy projects in the United States and around the world. Better World Books matches every purchase made on its website with a book donation to someone in need, in categories including textbooks, rare books, children’s books, cookbooks, mysteries and thrillers, home and garden books, health and fitness books and many more. You can help yourself, too, by going through Rakuten to get Cash Back on the books you buy at Better World Books.
Better World Books offers free shipping worldwide on all books, and every order is eco-friendly — shipped from the company’s Mishawaka, Indiana, headquarters with certified carbon offsets. Better World Books also supports book drives and collects used books and textbooks through a network of more than 2,300 college campuses and partnerships with more than 3,000 libraries nationwide. This means more funding for literacy and education, and fewer books in landfills! Better World Books understands that this would not be possible without its customers, so the company is passionate about trying to offer the best prices, selections, customer service and overall shopping experience. By using Rakuten promo codes, you can not only see what Better World Books is about, but also get deals on the books you purchase!
Product details
A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
*To qualify for a Welcome Bonus, you must be a new member and spend at least $25 before taxes on purchases that are eligible for Cash Back within ninety (90) days of becoming a member.
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