What It Is:A Shiseido first in foundation, with ActiveForce technology that self-refreshes nonstop so you maintain a just-applied, flawless finish that lasts 24 hours.What It Does:This long-wear creamy, powder foundation synchronizes with skin and helps resist heat, humidity, oil and motion. Apply wet or dry for customized coverage and a natural finish. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable.- Smudge-proof- Immediate hydration- 8-hour shine control- Non-comedogenic- Dermatologist-testedFinish:NaturalCoverage:Sheer to medium, buildableHow To Use It:- Apply the powder foundation wet or dry for a smooth, refined finish that resists sweat, water, humidity, creasing and transference.- To apply wet: Dampen the sponge with water and squeeze out any excess. Use the black side of the sponge to pick up a small amount of product and apply evenly by pressing onto the skin.- To apply dry: Use the white side of the sponge to pick up a small amount of product. Apply from the center of the face and sweep outwards, building additional coverage by tapping over areas where needed.