Light weight and small for casual, everyday use. Waterproof for active marine and winter sports usage In the past, typical camcorder usage centred on recording special events, such as weddings and vacation trips. Camcorder usage has evolved, however, with many consumers now demanding models that offer higher image quality than previous models. Panasonic has moved to further expand demand by creating a new SD Card camcorder that fit unique applications and lend themselves to casual, everyday use. The new SDR-SW20 combines a rugged, compact body with waterproofing that allows use in seawater to a depth of 1.5 meters, shockproofing that protects against drops from up to 1.2 meters, and dustproofing. Today many people post still images taken with their digital cameras onto Internet Websites and blogs. Sites for posting video clips are now becoming popular too, and more and more people are using motion images as a form of creativity, communication and self-expression. The SDR-SW20 debuts at a time when the trend toward using video for casual, everyday use is growing strong. These two models, offering the small size, light weight and superb mobility made possible by SD/SDHC Memory Cards, let users shoot video with the same casual ease and carry-about convenience they enjoy with small digital still cameras. For occasions when in the past it may have seemed a bit awkward to pull out a camcorder, such as on short outings or business trips, the SDR-SW20 offers no such discomfit. Users can take out the SDR-SW20 and shoot with the same casual freedom as people snapping everyday photos with a still image camera.